Cognizant Work From Home Hiring 2025 As a pivotal player in our business development team, you will be actively engaged in lead generation, demand generation, and setting strategic targets.
You will collaborate directly with the sales and field marketing teams to research market trends, gather insights, and design effective go-to-market strategies.
Your role will center around new business development for strategic accounts across various verticals.
Additionally, you will be responsible for crafting and executing sales plans, developing strategies, and mapping accounts to generate sustained growth.
| Job Title | Lead Generation & Business Development Specialist |
|---|---|
| Job Location | Multiple Locations (Global) |
| Department | Sales & Marketing / Business Development |
| Reports To | Sales Manager / Business Development Head |
| Employment Type | Full-Time |
| Salary | Competitive Salary + Performance-Based Incentives |
| Job Category | Lead Generation, Business Development, Sales, Marketing |
| Key Responsibilities | Lead Generation, Account Mapping, Demand Generation, Sales Planning |
| Primary Focus | New Business Development, Strategic Accounts, Target Achievement |
| Skills & Expertise | CRM Tools, Marketing Automation, Consultative Selling, Market Research |
| Qualifications | Bachelor’s Degree in Business, Marketing, or related fields |
| Key Tools & Platforms | CRM Systems, Marketing Automation Tools, Database Tools |
| Performance Metrics | Leads, Opportunities, Wins, Revenue Targets |
| Collaboration | Work with Sales, Field Marketing, Delivery, and Leadership Teams |
| Growth Opportunities | Career Path Development, Leadership Roles, Global Exposure |
| Cognizant’s Values | Collaboration, Innovation, Inclusivity, Career Development |
| Work Environment | High-Caliber, Collaborative, and Supportive |
Key Responsibilities:
- Lead Generation & Demand Generation:
You will spearhead lead generation efforts by developing, coordinating, and executing targeted programs and campaigns aimed at new customer acquisition while nurturing select existing accounts. By working closely with delivery, sales, and leadership teams, you will ensure seamless demand generation efforts that align with overall business goals. - Strategic Planning & Market Research:
Conduct market research and gather account intelligence to build robust go-to-market strategies. You will be responsible for devising account plans and strategies that align with market needs and trends. By closely monitoring and analyzing competitor activity and market developments, you will adjust tactics to ensure success. - Sales & Revenue Growth:
Your primary focus will be to generate leads, identify opportunities, and develop strategic account plans that result in substantial revenue. You will drive business development initiatives and strategically target key customer accounts, ensuring consistent achievement of sales quotas and revenue targets. Utilizing a consultative selling style, you will help prospects understand the value of the solutions offered and guide them through the sales process. - Collaboration & Teamwork:
As part of a highly collaborative environment, you will work closely with cross-functional teams to execute integrated campaigns and strategies. This teamwork will help create a unified approach to market penetration and business development. You will also coordinate with sales teams to track performance, analyze metrics, and ensure alignment with broader organizational goals. - Use of Marketing Automation & CRM Tools:
Leverage marketing automation tools, databases, and CRM systems to streamline lead generation efforts, monitor progress, and track campaign performance. These tools will allow you to manage and measure the effectiveness of your campaigns, ensuring data-driven decision-making. You will be expected to maintain an organized system for managing leads, opportunities, and progress updates, allowing for effective reporting and management. - Account Mapping & Sales Strategy Development:
In your role, you will design and implement account plans and strategies, identifying new business opportunities with potential clients. A key responsibility is mapping target accounts and managing deadlines while summarizing progress and refining strategies for better account penetration. Your expertise will be crucial in driving new business growth and building lasting relationships with key decision-makers. - Performance & Sales Target Management:
With a keen focus on sales targets and quotas, you will ensure the achievement of specific performance metrics related to leads, opportunities, and wins. This involves tracking progress against set goals and working relentlessly to exceed expectations. Your role will also involve proactively identifying sales barriers and addressing challenges to optimize conversion rates.
Qualifications & Skills:
- Proven track record in business development, lead generation, and demand generation.
- Experience working with sales and marketing teams to develop and execute successful strategies.
- Strong understanding of CRM tools, marketing automation software, and database tools.
- Ability to leverage consultative selling techniques to engage with prospects and build trust.
- Excellent communication, negotiation, and interpersonal skills.
- Strong analytical skills and the ability to manage data-driven campaigns effectively.
- Ability to work independently and manage multiple priorities in a fast-paced environment.
The Cognizant Community:
At Cognizant, we believe in fostering a high-caliber, collaborative, and inclusive environment where everyone can thrive. We encourage an energetic workplace where our people are supported, appreciated, and motivated to reach their full potential. Our global community of over 300,000 associates is united in our mission to drive innovation and achieve success.
We don’t just envision a better future—we make it happen. We take pride in doing what’s right for our people, clients, company, communities, and the environment. Our commitment to excellence has earned us recognition as one of Forbes’ World’s Best Employers for 2024. At Cognizant, we empower our people to build careers that align with their aspirations and provide them with the tools to succeed.
About Us:
Cognizant is a leading professional services firm, transforming business, operational, and technological models for the digital era. With a consultative approach, we help clients across industries develop more efficient and innovative business solutions. Headquartered in the U.S., Cognizant is a member of the NASDAQ-100 and is recognized as one of the most admired companies globally. We are dedicated to providing cutting-edge services that help clients thrive in a rapidly evolving marketplace.
Why Cognizant?
- Global Reach, Local Impact:
With more than 300,000 associates worldwide, Cognizant’s global footprint allows us to deliver tailored solutions to clients, regardless of their location or industry. - Innovation at the Core:
We are driven by a passion for innovation and are committed to providing our clients with advanced solutions to solve their most complex challenges. - Inclusive & Collaborative Culture:
At Cognizant, we value diversity, equity, and inclusion. We create an environment where everyone’s unique perspectives are respected, and teamwork is encouraged. - Career Growth Opportunities:
As a Cognizant associate, you’ll have access to numerous career development opportunities that empower you to achieve your professional goals and grow within the organization.
Official Cognizant Hiring Apply Links:
| Cognizant Hiring 2025 Notification Link | CLICK HERE |
| Cognizant Hiring 2025 Apply Link | CLICK HERE |
| Cognizant Hiring Official Website Link | CLICK HERE |